In the digital age, marketing and data have become inextricably linked. But it’s a connection that’s creating a sense of doubt and distrust among Americans. In light of several major data breaches, people are increasingly hesitant about sharing their personal information.

The GDPR rollout and Cambridge Analytica scandal have raised the public’s awareness of how their online data is used, abused, and profited from by brands. To help web users regain a sense of control over their personal info, Mozilla is helping them avoid trackers by default through Firefox.

In the wake of high-profile data breaches and leaks, concern about our data is at an all-time high. digi.me is a company that wants to centralise user data to their device, with explicit permissions being accepted or rejected for any service that asks to gain access to it.

The Spanish football division La Liga has been fined for its official app’s use of data, for breaching data privacy rules to locate pubs where matches were being streamed without the right permits. The Spanish are not particularly keen on reading T&Cs, but are concerned with how their data is used.