Despite the majority of women experiencing menopause at some point in their lives, there is still a stigma around discussing the symptoms. Looking to tackle this, Rory is a healthcare service that provides support and open conversation around associations with menopause.

All sorts of stigmas are being broken in today's beauty industry, but the needs of menopausal women are often ignored. Absent in ads and lacking products for their changing skin and hair, these women are now pushing brands to step up and address this ‘last taboo’ without any sugar-coating.

Holland & Barrett is opening up discussion around female health with a campaign that sheds light on the realities of the menopause. In addition to challenging long-standing taboos, it's presenting authentic female perspectives that are often missing in advertising.

The ‘change’, ‘time of life’ or – more simply – the menopause, remains a taboo topic for many; 70% of menopausal women don’t inform their employer that they’re experiencing symptoms. But how are they coping and how is increased media coverage changing the way this life stage is discussed?