With longer lifespans, ‘seniors’ are embracing the fullness of life well after 60 and wielding the highest spending power as they go. The AARP has effectively addressed the diverse needs of this audience, creating the largest and most influential platform for the senior sector in America.

Coffee brand Nescafé has launched an app to ward off Alzheimer’s and improve the connection between Seniors and their loved ones. Despite the opportunities presented by a vast and rapidly evolving technological landscape, the lack of tech know-how among the elderly can prove to isolate them.

With glossy magazines catering almost exclusively to young women, it's no surprise that British women over 55 feel misrepresented in the media. Platinum is looking to fill the gap by bringing a monthly dose of wellbeing, fashion, and advice to a growing population of older readers.

Rather than winding down their working lives after they hit 65, more and more American Boomers are either in employment or looking for jobs. And while some are toiling out of necessity to cover everyday costs, others are taking up roles that let them try something new or feel a sense of community.