Apple has teamed up with New York's New Museum to launch [AR]T, a series of interactive AR tours in several major cities. The initiative comes as brands and museums look to harness tech in a bid to make cultural experiences more immersive and accessible for younger generations.

Museum ticket prices are often a barrier to entry in the US, but SFMOMA is letting people view its collection of over 34,000 pieces with the tap of a button. By sending a text saying 'send me' followed by a keyword or emoji, culture vultures can enjoy art no matter where they are.

Gen Zers are a tricky yet intriguing generation to grasp – they’re offline-shopping, eco-conscious, genre-defying, values-defending mavericks. As they grow into adolescence and adulthood, what do Gen Zers actually think is cool and how can brands appeal to this cohort’s unique mindset?

While author Kyle Chakya may have neatly captured the past decade's Longing for Less, a post-lockdown, inter-pandemic, and digitally saturated world now has people longing for more. Whether you chalk it up to techno-optimism and/or a general sense of impending doom, people today are looking for a new maximalism of feelings, dimensions, and possibilities to reinvigorate them and make their lives feel full. Both action and material goods appeal to us strongly these days; we discriminate between them less, both morally and in terms of how we expect them to affect our lives. Where once, the narrative was that people chose fulfilling experiences when things stopped gratifying them, a more nuanced understanding has emerged, and today we see consumers relating to ‘experience-like things’ and consuming commodified ‘thing-like experiences’. Now, meaningful, adventurous travel is on a lot of people’s agendas, but so too is experiential retail, seen as an alluring alternative to the mechanical convenience of e-commerce. Meanwhile, the dawn of the metaverse is upon us, and people are gradually understanding the potential for having – and creating – vibrant experiences in the digital world. Some are beginning to perceive a future in which people live one part of their lives in a digital dream world, and the other in a challenging, ecologically precarious reality that requires them to be self-sufficient and ready for anything. The Experience Hunters are not only seeking out moments to enrich their lives, they’re preparing for a future filled with as-yet-unknown developments and upheavals. This sometimes-uneasy perception of the road ahead is all the more reason to make life full, right now.