ButternutBox is a home-cooked pet meal subscription service catering to those who like to treat their pets to the finer things. As pets become a core part of the family, ButternutBox makes it easy for owners to ensure they're feeding the same organic goodness they would to their kids.

With people becoming worried about the upbringing of puppies, Good Dog connects owners with verified vendors while raising awareness about the responsibility of welcoming a pet into their lives. The organization tackles unethical puppy farming and simplifies the pet search.

Financial difficulties have led many Gen Yers to forgo home-ownership, marriage, and kids for the time being – but that doesn’t mean they’re without a rich family life. Instead of following traditional life paths, they’re embracing plants, pets, and friends to feel a sense of domestic fulfillment.

Traditional pet food manufacturing processes are no longer acceptable to a new breed of pet parents who are projecting human values around health and wellbeing on to their animals. The Honest Kitchen is catering to this expectation with food that’s good enough for people to eat.