Second-hand bargain-hunting is thriving as Americans browse thrift stores and resale sites for sustainable fashion and rare finds. But are they willing to splash out on pre-loved luxury? Canvas8 spoke to 20 people nationwide to understand why they would or wouldn’t buy high-end hand-me-downs.

In order to keep in step with the changing luxury landscape, US handbag brand Mark Cross is launching a resale platform. With environmental awareness driving an interest in the circular economy, people are looking to luxury brands to enable them to indulge without compromising their ethics.

How can a luxury brand capitalize on the growing demand for second-hand fashion? By joining up with a company already comfortable with the ins and out of resale. Through its collaboration with Grailed, Ralph Lauren is directly engaging streetwear aficionados with a range of rare vintage garments.

Macy’s has partnered with second-hand site ThredUP to sell used clothing in 40 of its US stores. The resale apparel market is booming as people try to make more environmentally sound and budget-friendly fashion choices, giving brands the opportunity to up their eco credentials.