The Deathwives collective is seeking to remove the American taboo of talking about death, broadening discussions around this traditionally hushed subject. As people embrace more positive attitudes towards death, there are opportunities for businesses to change the funeral narrative.

Crime scene cleanup specialist accounts on Instagram are rapidly growing in popularity. As the interest in dark tourism and true crime podcasts continues to rise, people are turning to social media to get their fix of the macabre.

People often want the products they buy and services they use to reflect their values – and this desire extends beyond death. The Green Funeral Company offers alternative funerals for those who don’t want a stuffy, traditional affair, and helps people be eco-friendly even after they’ve passed away.

Nobody likes to talk about death – only 25% of Britons have spoken to someone about their end-of-life wishes – but given the financial and legal difficulties that can arise, it makes sense to plan ahead. With its direct and transparent approach, Beyond helps people better prepare for their passing.