Through a premium subscription service, Fitbit is bringing hyper-personalised fitness and wellbeing solutions to its users. The launch comes as health-conscious consumers seek new levels of tailored insights to track and maximise their performance and health.

Discussion of women’s sexual health has been off-limits for decades, but change is coming as the wellness movement pushes a plethora of women’s issues, from periods to sex toys, into the limelight. How is open conversation helping to change people’s attitudes, and how are brands responding?

The Global Wellness Institute (GWI) reports that the wellness market is valued at $4.2 trillion after growing considerably between 2015 and 2017. Wellness, which incorporates many types of activity for both physical and mental well-being, could prove useful in preventative healthcare.

Poor access to healthcare is common across the US, leading a growing number of people to try out telemedicine and embrace the wellness movement. Hailed as the ‘Glossier of femtech’, Hers is going direct to consumers with Insta-friendly prescription solutions to hair, skin, and sexual problems.