Signal26 Sep 2019
Customisable dolls make play more gender-inclusive

Mattel has unveiled a line of dolls with customisable gender identities. The toy brand is making a concerted effort to break from the gender norms reinforced by hyper-feminine Barbie dolls, recognizing that 'for girls' and 'for boys' labels are increasingly seen as outdated.

Customisable dolls make play more gender-inclusive