The rise of on-demand streaming services supposedly sounded the death knell for traditional television, but bright spots have emerged even as live audiences have diminished. What gets people to tune into programmes at specific times rather than catching up at their own pace?

A study from digital piracy firm Muso shows that European users don't want to pay any more for streaming services. In an increasingly fragmented media landscape, these findings could be a hint that people are ready to consider ad-based models in exchange for cheaper entertainment.

With a plethora of digital services available to enjoy, people are spoilt for choice. Given this, how can digital platforms harness behavioural science to better promote loyalty? Canvas8 spoke to Milena Bursztyn, MBA candidate at the Chicago Booth School of Business, to find out.

Disney is incorporating Hulu and ESPN+ into its streaming subscription package to give consumers access to a wider range of programs. As streaming services become more common, brands that are able to offer consumers a broad range of quality mainstream media are likely to be popular.