Airbnb goes hyper-local to court experience hunters

Signal16 Sep 2019

Airbnb has teamed up with Atlas Obscura to offer its customers unique trips and events through its site and mobile app. As the digital world becomes over-saturated with travel inspiration, people are searching for experiences that feel more unusual, exciting, and authentic.

©Vaida Tamošauskaitė (2019)

case study·
23 Jul 2018

Pack Up + Go: surprise breaks for adventurous travelers

case study·
23 Jul 2018·
LAST UPDATED 13 Oct 2023

Planning a trip has never been easier, with metasearch engines helping people find the best flight and hotel deals for any destination. Yet this glut of choices can leave some feeling overwhelmed – a problem that Pack Up + Go addresses by creating surprise itineraries for locations across the US.

case study·
17 Jan 2018

Eataly World: a theme park for food tourists

case study·
17 Jan 2018·
LAST UPDATED 13 Oct 2023

Eataly World in Bologna combines proud Italian food heritage with experience-based shopping, aiming to pull in foodies from around the world. While many brands are increasingly going online to sell their wares, how is Eataly leaning on cultural heritage to satiate people’s hunger for Italian food?

case study·
18 Feb 2019

Sleeperoo: sleep pods made for photogenic idylls

case study·
18 Feb 2019·
LAST UPDATED 13 Oct 2023

The pursuit of the fantastical has become the norm for many holidaymakers, who are looking for unique experiences to cherish and share on social media. How is Hamburg-based start-up Sleeperoo enabling people to indulge in mini-adventures that are both sustainable and budget-friendly?