Dove has built on its reputation for championing ‘real beauty’ by partnering with Getty Images and creative collective Girlgaze to challenge the monoculture of stock imagery. The move taps into calls from Gen Y and Gen Z for greater representation in media.

A study has revealed a set of beliefs that are contributing to toxic masculinity in the US, creating problematic social and economic consequences. Fuelled by a desire to be more manly, boys and men are being pressured to ‘man up’, inhibiting behavior at the detriment of society.

The premium candle market is heating up – growing by a third in just two years. Alongside mass-market favourites, a new pack of digital-first brands is blazing a new trail. Boy Smells’ scented candles speak to the Instagram age, subverting gender stereotypes and tapping into the wellness movement.

While people may associate erectile dysfunction and baldness treatments with older men, Hims is targeting a younger market. By using a tone of voice that’s more approachable than a regular pharma firm, it’s helping to guide them around the pain points that impact personal health and self-care.