Burberry has announced that it will be launching limited monthly product drops via Instagram. Following a branding overhaul, Burberry is showing a commitment to innovation, as it attempts to capture the youth market, using a marketing tool more closely associated with streetwear.

Livestream shopping is becoming a fast-growing market in China. The new ways of buying acts as a bridge between influencers and e-commerce platforms, catering to people's desire for guidance when shopping online.

Streetwear brand Supreme is a bundle of contradictions. It’s affordable yet exclusive; ultra-rare but surprisingly easy to buy; and is both a high fashion collaborator and foundation of subcultural style. How has this niche label kept its cool, even while attracting gaggles of teens to its stores?

With 51% of Britons unable to name a favourite brand, people’s connections to the products they buy are seemingly changing. Canvas8 spoke to Pankaj Aggarwal, professor of marketing at the University of Toronto, to learn how different types of brand relationships impact consumer behaviour.