Fenty, the designer brand envisioned by pop icon Rihanna and backed by French multinational LVMH, has launched its first collection in Paris. As young shoppers expect a higher level of inclusivity from luxury brands, the label's arrival is indicative of a changing fashion landscape.

After facing criticism for trying to maintain an outdated ideal, Victoria’s Secret has hired its first openly transgender model. As people demand greater inclusivity and representation, brands are being forced to either adapt or risk becoming irrelevant.

‘Sex sells’ was once the mantra of the fashion industry, but this sentiment is looking increasingly dated. Why? Because a consumer backlash is in full swing, with people having little time for old stereotypes. How have brands that once prided themselves on exclusivity become more inclusive?

Print media may be in decline, but the sales of British Vogue are rising under the stewardship of Edward Enninful. By investing in digital integration and committing to diverse representation, the iconic magazine has successfully adapted to the reading habits and values of contemporary audiences.