Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?

With 92% of young Americans believing consumers should be given a say in a product’s creation, people’s relationships with brands are changing. Canvas8 spoke to Mujde Yuksel, a professor at Suffolk University, to find out how crowdsourcing impacts people’s connections to products and each other.

Tesco will be stocking 'fake meat' brand Beyond Meat as it look to up its meat-free offering. As more Britons cut out or cut back on meat in their diets, bringing the meatless patties to a major UK supermarket makes makes adhering to veganism a more convenient, affordable pursuit.

Mushrooms, jackfruit, and peas don’t usually feature on the meat counter, but in June 2019 Sainsbury's opened a temporary veggie butcher to celebrate World Meat-Free Week. With the demand for plant-based alternatives steadily increasing, the venture aims to remove the uncertainty that many people feel about plant proteins.