As people wake up to the impact of their everyday decisions on the environment, they’re looking for alternative ways to enjoy their favourite leisure pursuits. It’s why many Europeans are embracing ‘slow travel’, swapping instant gratification for eco-friendly and experience-led trips on trains.

As part of its 'Fly Responsibly' campaign, Dutch airline KLM is encouraging people to fly less and reduce their carbon footprint. Growing environmental awareness is creating a demand for more sustainable travel options, with 'flight shame' helping to popularise slower means of getting around.

As travellers both new and seasoned demand more unique experiences that they can boast about on their social feeds, some are opting for sustainable trips to offset their CO2 footprint and help communities abroad. How can tour operators facilitate this kind of responsible travel?

A survey has found that 80% of Emiratis plan their holidays around how social media-worthy they believe the destination to be. Overlooking the recommendations of family, friends and travel operators, Middle Eastern travellers are increasingly using Insta inspo to explore the world.