Signal20 Aug 2019
Diptyque's scented 'tattoos' target selfie generation

Diptyque’s Prêts-à-Parfumer collection features three innovative ways to wear perfume: a scented brooch, a bracelet, and a temporary tattoo. The line feeds into a desire among younger generations to showcase aesthetically pleasing purchases on social media.

Diptyque's scented 'tattoos' target selfie generation