Signal13 Aug 2019
Bloomie’s rental model targets eco-luxe shoppers

As online shopping continues to drive the closure of brick-and-mortar retailers, companies are having to innovate to stay relevant. In a bid to capitalize on the growing popularity of eco-fashion, Bloomingdale’s has launched a subscription rental service for eco-savvy and digital-first shoppers.

Bloomie’s rental model targets eco-luxe shoppers