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  • Disney streaming bundle eases subscription fatigue
  • Disney streaming bundle eases subscription fatigue
    Joel Sutherland (2018) ©

Disney streaming bundle eases subscription fatigue

Disney is incorporating Hulu and ESPN+ into its streaming subscription package to give consumers access to a wider range of programs. As streaming services become more common, brands that are able to offer consumers a broad range of quality mainstream media are likely to be popular.



  • Article image What keeps people hooked on appointment TV?

    The rise of on-demand streaming services supposedly sounded the death knell for traditional television, but bright spots have emerged even as live audiences have diminished. What gets people to tune into programmes at specific times rather than catching up at their own pace?

  • Article image TikTok: short-form videos for creative collaboration

    Vine and Snapchat may have popularised the short video format on social platforms, but TikTok has broadened the medium’s potential, allowing users to join viral crazes with just their phones. As Gen Z’s attention spans shrink, the app offers an easy way to participate in a wider digital community.

  • Gen Y media platforms fail to resonate with Gen Z Gen Y media platforms fail to resonate with Gen Z

    A report has found that popular Gen Y media platforms are failing to make an impact upon Gen Z readers. With higher expectations for social responsibility and diversity, along with a desire for voices that reflect them, the younger cohort is pushing publishers to adapt.

  • Article image Looke: a home-grown Netflix for TV-mad Brazilians

    In Brazil, where watching TV is the primary form of leisure for 81% of the population, streaming services are thriving. Looke, a home-grown provider, has been gaining ground in the market, but how is it managing to compete against the might of international players like Netflix?