In the build-up to to the London Marathon, New Balance has worked with Strava to launch The Runaway Pub as part of its Everybody’s Race campaign. By letting people exchange beer for miles run, it's acknowledging a desire to balance strict diets and exercise regimes with an occasional indulgence.

Thanks to the wellness movement, food, drink, and medicine are all under close scrutiny as people eschew processed and chemical-laden products in favor of natural ways to boost their health. How is MudWtr, a mushroom-based alternative to coffee, meeting the expectations of ‘clean eaters’?

The craft beer boom isn’t just affecting what Americans buy at bars and in stores – for some enthusiasts, it’s reshaping the way they spend their free time. How are brewpubs, taprooms, and immersive events helping small, local brewers attract visitors from beyond their home state?

Many Americans will opt for a Diet Coke or low-fat mayonnaise to be a bit healthier, but would they choose a lighter brew when drinking at a bar? Canvas8 spoke to 20 men and women from across the US to find out what situations would encourage them to order non- and low-alcohol beers.