Vine and Snapchat may have popularised the short video format on social platforms, but TikTok has broadened the medium’s potential, allowing users to join viral crazes with just their phones. As Gen Z’s attention spans shrink, the app offers an easy way to participate in a wider digital community.

Founded by a Bay Area native of Japanese and Korean descent, record label 88rising blends East Asian culture into the US music scene. It’s appealing to young and diverse audiences through the power of social media, turning overseas personalities into mainstream pop cultural icons.

Thanks to streaming platforms, people are able to soundtrack their lives with a near-constant stream of new and familiar music. But how often are listeners actually tuned in? Canvas8 spoke to 20 men and women from across the US to find out how and when music gets their full, undivided attention.

The Kiki challenge, in which participants hop out of moving cars to dance to Drake's 'In My Feelings', has taken over the internet – in part because some have injured themselves in their attempts to join in. It's yet another example of how the lure of viral fame is overriding rationality among teens.