Signal30 Jul 2019
Trader Joe’s lures Gen Z with meme-able YouTube channel

In a move that may seem surprising for a grocery store chain, Trader Joe’s has launched a YouTube channel – with its characteristic playful tone. The channel offers what a lot of young people look for online: content that’s easy to consume, in a meme-friendly format, with a hint of absurdist humor.

Trader Joe’s lures Gen Z with meme-able YouTube channel