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  • J&J film shows power of entertainment advertising
  • J&J film shows power of entertainment advertising
    Sharon McCutcheon (2019) ©
SIGNAL

J&J film shows power of entertainment advertising

Amid widespread ad fatigue, highlighted by the prevalence of ad blockers, Johnson & Johnson has sought to break through the apathy by entertaining people. Its documentary-length ad about an AIDS ward, which won a 2019 Cannes Lions Grand Prix award, showed how narratives can enhance engagement.

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