Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Prada gets personal with made-to-measure shirts
  • Prada gets personal with made-to-measure shirts
    Prada (2019) ©
SIGNAL

Prada gets personal with made-to-measure shirts

Prada is offering fashion-forward men the opportunity to customise its bold Double Match shirts with two prints of their choice. As people look for greater product personalisation to reflect their identity, luxury brands are finding ways to deliver one-of-a-kind products and experiences.

Canvas8

Related

  • Article image

    ZOZO: a bodysuit that helps you find the perfect fit

    Ordering clothes over the web is easy in practice, but finding the right fit is tricky. It’s a problem that wastes time for shoppers and costs retailers millions annually. Could ZOZO’s body-scanning suit and custom-made clothing line cut out the need for returns and make online shopping fun?

  • Ministry of Supply provides on the spot customization

    Ministry of Supply provides on the spot customization

    US clothier Ministry of Supply has teamed up with MIT to provide on the spot customization and size adjustments while you wait. The move comes as shoppers increasingly want a personalised service coupled with bricks and mortar stores looking to stay ahead of the competition.

  • Nike By You makes customised shoes in an hour

    Nike By You makes customised shoes in an hour

    The 'see now, buy now' runway collections marked a shift towards people's expectations for fast fashion. With its new custom sneaker design process, Nike is taking sneaker personalisation to a whole new level, turning made-to-order shoes around in just an hour.

  • /static-assets/media/images/behaviour/personal-worlds/personal-worlds-thumb-dark.jpg

    Personal Worlds

    People want products and services as unique as their preferences – and they’re willing to pay a premium for it. Whether it’s targeted ads, customisable packaging or bespoke products at affordable prices, customers are moving towards a personalised world in which everything is exactly how they want it.