Santander has launched a cinema which is completely invisible to the naked eye unless wearing a special pair of glasses. Since 85% of 18- to 24-year olds have shared data on social media that scammers can exploit, the banking brand aims to educate these people with experiential advertising.

The anxiety that comes with leaving one’s property alone has many people installing web-connected cameras for a sense of security. With the Amazon Cloud Cam, the online retail giant is strengthening its position in the smart home market, establishing Alexa as more than just a personal assistant.

The Weather Channel is being sued by the City of Los Angeles after it was found to be mining people's personal data for third parties. But while many Americans will willingly trade such data for an easy life, a growing portion believe big tech firms should do more to protect the most sensitive kinds.

When it comes to data, there’s a stark disparity between what people want, and what they do – although 52% of people in the UK wouldn’t sell their information to their favourite brand at any price, only 10% of Britons always read the Ts & Cs or privacy policies of online services. This means that, despite strong opinions on who should have a handle on their data, people have a habit of relinquishing control over their private information.