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  • Podcast ads are capturing people’s attention
  • Podcast ads are capturing people’s attention
    Austin Distel (2019) ©
SIGNAL

Podcast ads are capturing people’s attention

While still dwarfed by the billions of dollars poured into TV and digital, in-podcast advertising is on the rise. Advertisers are capitalizing on a medium that encourages active listening, with the hope that podcast audiences will be less likely to tune out ads than their screen-gazing counterparts.

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