A campaign launched by VisitBritain in 2017 puts a familiar face at the heart of tourism in the UK – Paddington Bear. As holiday-makers increasingly seek out experiences, some are finding inspiration in their favourite films and shows. But why do we want to act out the movies on our vacations?

When brands send cease-and-desist letters to berate people regarding intellectual property, they’re not usually met with glee. But the note Netflix sent to an unofficial Stranger Things-inspired bar, which swapped threats for lighthearted niceties was welcomed and won the favour of fans.

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

A crowdfunded bid to bring back The Crystal Maze as a live attraction – where those buying into it are participants, not viewers – raised £250,000 in a single day. The demand for immersive experiences clearly isn’t slowing, and with this new retro appeal could it just be getting started?