In the digital age, parents have more information about their children than ever before – they can track their kid’s location remotely, monitor sleeping patterns, and even check whether the chores are done. Can all this tech allay common parental anxieties or will it fuel fresh concerns?

The digital era has made keeping tabs on children’s behavior more difficult for parents, who often fret about the various dangers of constant connectedness – from smartphone addiction to age-inappropriate content to the threat of cyberbullying. So, how can tech be made more kid-friendly?

Rather than creating a campaign around the wide-ranging utility of its voice assistant, Samsung launched Bixby in India with an emotional ad about the relationship between a mother and daughter. How can demonstrating the soft side of AI boost adoption in a market that’s still developing digitally?

Smart speakers are fast-becoming a part of everyday life, but while adults may appreciate the convenience they offer, there are concerns about how kids use these AI assistants. Aiming to ease such worries, Amazon’s Echo Dot Kids Edition is a child-friendly version of its Alexa-powered device.