With its acquisition of Gimlet Media and Anchor, Spotify is setting its sights on becoming the go-to destination for podcasts. It’s a sign of the medium’s growing influence as brands seek ways to tap engaged and young audiences who want immersive narratives that can hold their attention.

The Method ad reinvents the menial, boring task of cleaning into a fun, purposeful experience, soundtracked to a parody of The Proclaimers I’m Gonna Be (500 Miles). Even the most mundane of products can be sold by making the people feel good about the action they’re undertaking.

Podcasts have never been more popular in the US – 44% of people nationwide have tuned into one – with some shows like Desus & Mero now making the transition from audio to audio/visual. But are listeners ready to become viewers? And why are brands eager to engage with podcast fans?

Chompers is a twice-daily two minute podcast, which tells jokes and stories to keep kids amused while they brush their teeth. With kids often resisting brushing their teeth, Chompers brings fun to an unpleasant chore by incorporating the element of fun entertainment.