The HiMirror Mini Premium does far more than just show your reflection. With its ability to analyse a user’s skin and track changes over time, in addition to keeping tabs on when products are due to expire, the device is able to provide beauty guidance that’s tailored to the individual.

Augmented reality has already established itself as an exciting technology across several sectors, letting people visualise furniture in their homes and play real-world video games. How is it being harnessed in the beauty world to deliver personalised and seamless shopping experiences?

Augmented reality entered mainstream consciousness through mobile gaming and marketing gimmicks, but we're now seeing more practical uses such as videoconferencing app Vuforia Chalk. Is there an appetite for serious AR tools or do people think the tech is just good for fun?

Balmain has launched an AR app that allows users to connect with the brand’s luxury universe. The app is aimed at a younger audience of consumer who want greater access to luxury fashion, and who prefer novel approaches to marketing, rather than those considered more traditional.