Endless Instagram feeds mean people also want endless clothing options for when they upload their own posts. Fashion Nova has mastered the art of influencer marketing to become to go-to shopping destination for those wanting to look bad and boujee.

Spanish shoe brand Camper has launched nine digital avatars for its AW18 campaign, in an effort to engage people with the stories behind their shoes. The mini-site encourages people to 'pick a player' and interact in the brand's marketing campign, rather than be wooed by a product image and blurb.

In an effort to entice customers back to actual stores, Saks Fifth Avenue is installing AR tech in its cosmetic departments, so people can experience a host of virtual options. These efforts cater to luxury shoppers who want a seamless, hassle-free experience before spending big.

In an effort to appeal to those accustomed to online shopping, Zara's app allows people to shop via augmented reality in-store. As physical stores continue to compete with e-commerce, the brand is blending online and offline experiences to lure shoppers back to its high street shops.