Signal22 Jan 2019
Marie Kondo faces criticism for selling out 'Brand Japan'

With the launch of her Netflix show, Marie Kondo’s image as a Japanese decluttering guru has earned her mass appeal abroad. But within her own country, Kondo is facing criticism for packaging "Brand Japan" nicely and neatly, to appeal to audiences in the West for her own personal gain.

Marie Kondo faces criticism for selling out 'Brand Japan'