Following the festive season, many resolve to make a New Year’s resolution to shed a few extra pounds. But we don't always think about the monetary losses once motivation runs dry. Brits are so bad at keeping their fitness pacts, that they’re spending an average of £40 per gym session.

Getting active isn’t always easy. How long should you exercise for and where? When do you know you’ve really pushed yourself? Signing on youths and yuppies alike, London-based Run Dem Crew wants to prove that running is for everyone – as long as they’re willing to ‘run hard, fast, and strong’.

London-based startup Fiit is an app that combines on demand fitness classes with wearable technology and social competition. By gamifying the fitness experience, it's trying to keep health-conscious Britons both motivated, and on the right track towards building healthy habits.

As people look to be more physically active and healthy, one of the major obstacles they face is getting bored of their routine. Equinox Gyms is trying to help people prevent malaise setting in, by starting an incubator for innovative workouts that will keep them active and engaged.