Signal20 Nov 2018
Coke's #Refreshthefeed demonstrates its core values

From Black Lives Matter to International Womens’ Day, brands have long attempted to cash in on cultural movements. Taking a different tack, Coca-Cola wiped its social feeds for International Kindness Day as an opportunity to rebrand its social presence, by putting optimism front and centre.

Coke's #Refreshthefeed demonstrates its core values