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  • Nanoinfluencers provide authentic endorsement
  • Nanoinfluencers provide authentic endorsement
    David Calderón (2018) ©
SIGNAL

Nanoinfluencers provide authentic endorsement

The nanoinfluencer is now in vogue with brands as they seek engagement from core fans. Smaller accounts are seen to provide a more authentic, human viewpoint and an experience akin to word of mouth. With people growing weary of mega influencers gun for hire approach to posts.

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