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  • Viewers rely on live TV to connect with the real world
  • Viewers rely on live TV to connect with the real world
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Viewers rely on live TV to connect with the real world

At a time when live TV viewership is declining due to the rise of on-demand and live-streaming options, research of media consumptions habits in the UK has found that live television can offer something that VOD can’t – namely, being able to 'keep in touch with the rest of the world'.

Canvas8

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