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  • Macy’s Xmas ad highlights emotional power of giving
  • Macy’s Xmas ad highlights emotional power of giving
    BBDO NYC (2018) ©
SIGNAL

Macy’s Xmas ad highlights emotional power of giving

Macy’s has released an emotional spot that depicts a female astronaut receiving a gift from her family while in space. The advert is more representative of changing family dynamics in the US, and reflects how Christmas is celebrated in different ways for different people.

Canvas8

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