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  • IKEA ad reflects diverse US family celebrations
  • IKEA ad reflects diverse US family celebrations
    IKEA US (2018) ©
SIGNAL

IKEA ad reflects diverse US family celebrations

The concept of family in America is diversifying – only half of American households now fit the nuclear family stereotype. As a result, people want brand marketing to be more representative, which is why IKEA US has released a festive advert highlighting how norms have changed.

Canvas8

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