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  • Patagonia signals eco values by endorsing politicians
  • Patagonia signals eco values by endorsing politicians
    Oziel Gomez (2018) ©
SIGNAL

Patagonia signals eco values by endorsing politicians

In the 2018 mid-term elections, clothing brand Patagonia is openly endorsing two democratic candidates, who have petitioned to protect green spaces in their respective states. In doing so, the eco-conscious brand is answering politically minded Gen Y's expectations for brands to back their values.

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