Signal29 Oct 2018
Lego encourages kidulting for stressed-out Gen Yers

Lego has launched an Instagram campaign that encourages stressed-out Gen Yers to get creative with its products, in an effort to let off steam. With more young adults struggling to find holistic experiences that suit them, Lego lets them know 'kidulting' is a viable alternative.

Lego encourages kidulting for stressed-out Gen Yers