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  • IG Shopping taps Gen Z's love for social spending
  • IG Shopping taps Gen Z's love for social spending
    Jacob Ufkes (2017) ©
SIGNAL

IG Shopping taps Gen Z's love for social spending

Instagram has crafted a global community of more than 600 million users. By announcing that it'll be launching an standalone shopping app, Instagram is targeting the 98% of Gen Zers who own a smartphone - two-thirds of which are interested in purchasing directly off social media.

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