#DeleteUber might not be trending anymore, but its effects on the brand are lingering. Long after the campaign, Uber’s bad reputation is still expanding, bringing up questions of how a company’s ethical shortcomings affect people’s faith in all aspects of the business.

#DeleteUber marked a turning point in online activism, with social media users banding together to take the moral high ground against Uber's badly-timed promotion. But did people ditch the app because they genuinely disagreed with the brand’s actions, or so they could post about it on Instagram?

Uber is no stranger to controversy, and the negative news stories are catching up with it. Transport for London has decided not to renew the company's taxi licence – meaning it can no longer operate in the UK capital. But Londoners aren’t happy, and are signing petitions to make their voices heard.

Snapp is Iran’s homegrown version of Uber. Along with the usual ridesharing services, Snapp has a women-only offshoot that lets women request female drivers. It's helping women with traditional values get around, while enabling female employment in a male-dominated workforce.