Signal13 Aug 2018
BT Sport Ad inspires young girls to get active

BT Sport’s ‘Take Them All On’ ad depicts a young girl infusing her day at school with a series of imagined sporting heroes. Young girls are often put off sport due to social stigma and lack of access; BT’s spot shows how professional sport can inspire the next gen of female sportspeople.

BT Sport Ad inspires young girls to get active