Signal3 Aug 2018
Aussies are put off by fake meat's unnaturalness

Australians aren’t fond of the idea of eating fake meat, believing that despite it being known to be nutritious, it’s not ‘safe’ as it’s ‘unnatural’. By emphasising its ethical benefits, and stringent testing, brands can attempt to win over meat-loving Aussies who remain sceptical.

Aussies are put off by fake meat's unnaturalness