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  • Aussies trust supermarkets, but not online retailers
  • Aussies trust supermarkets, but not online retailers
    Sophie Elvis (2018) ©
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Aussies trust supermarkets, but not online retailers

Research shows supermarkets and pharmacies are Australians' most trusted retail types. Despite the e-commerce boom, online retailers come in last. Brands would do well to understand the key attributes driving consumer trust in their sector, and act on them in order to retain shopper loyalty.

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