As eco-friendliness becomes a must-have quality rather than a nice-to-have, American shoppers are increasingly expecting brands to practice sustainability at every level of their business. For these conscientious consumers, selling a range of green products is no longer enough.

Cruelty-free brand Lush has opened its first 'naked' shop in Milan, selling products free of packaging to reduce plastic pollution. As governments and organisations make people aware of the negative impact of single-use plastics, brands can provide alternatives to help consumers shape their habits.

As more plastic, paper and cardboard ends up in our rivers, oceans and landfill, people are looking at ways that they can cut back on packaging. How can shoppers achieve this and what is the grocery industry doing about it?

Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.