Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • American spending differs with political affiliation
  • American spending differs with political affiliation
    Chris Barbalis (2017) ©

American spending differs with political affiliation

Research from the Journal of Consumer Research has found patterns between people's buying habits and their political affiliations. It found conservatives look for high-status luxury products, while liberals are drawn to more unique products – a behavior brands can market to.



  • Article image A Sector Snapshot of Shopping

    What’s the appeal of pre-loved products beyond the lower price? How are digital tools helping people find the perfect fashion fit? Why are tangible experiences so important in brick-and-mortar spaces? And how do shoppers make buying decisions in-store when they can’t find their preferred brand?

  • Article image 2018 Expert Outlook on Shopping

    How are brick-and-mortar stores being reimagined? How will voice searches impact what people choose to buy? And what is brand bypass? In this part of the 2018 Expert Outlook series, we speak to three shopping experts about what’s changing in the way people shop.

  • Papa John’s pulls ads amid NFL anthem protests Papa John’s pulls ads amid NFL anthem protests

    #TakeTheKnee – a campaign that's seen NFL players kneel during the national anthem in protest against racial injustice – has polarised opinion, threatening the unifying values of sport. In response, Papa John’s has pulled all NFL ads, but backing out of a tricky conversation may not be the answer.

  • Article image Give a shit! The science of brand values

    There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.