#TakeTheKnee – a campaign that's seen NFL players kneel during the national anthem in protest against racial injustice – has polarised opinion, threatening the unifying values of sport. In response, Papa John’s has pulled all NFL ads, but backing out of a tricky conversation may not be the answer.

What’s the appeal of pre-loved products beyond the lower price? How are digital tools helping people find the perfect fashion fit? Why are tangible experiences so important in brick-and-mortar spaces? And how do shoppers make buying decisions in-store when they can’t find their preferred brand?

How are brick-and-mortar stores being reimagined? How will voice searches impact what people choose to buy? And what is brand bypass? In this part of the 2018 Expert Outlook series, we speak to three shopping experts about what’s changing in the way people shop.

There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.