Berlin-based HelloFresh has been delivering prepared recipe ingredients since 2011. But as customer retention rates continue to fall, the brand is using data-driven product development to identify customer favourites to keep them coming back.
For those who are short on time or not remotely interested in cooking, adding some hot sauce or ketchup is the easiest way to enhance a basic meal. Catering to these individuals is Tigg’s, which offers a range of bold, convenient condiments that make dishes more interesting with minimal fuss.
Although two-thirds of American Gen Yers say that food and cooking represent a big part of who they are, not everyone has the time or ability to whip up a fancy meal. The Tasty One Top – a smart cooktop from BuzzFeed – is hoping to make it easy for foodies to improve their culinary skills.
Frozen ready meals used to mean a Swanson TV dinner or junk food from a plastic bag. But Luvo is aiming to prove that the freezer aisle isn’t just for turkey dinosaurs and Arctic rolls. It’s shaking up the category with nutritionally-balanced ready meals made for time-pressed people.
They may have shorter working hours than other Europeans, but many Germans are still stressed and time-poor – so they don't always want to slave over the stove. Research now suggests that they’re ditching home cooking for ready-made meals like microwaveable dinner and instant soup.