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  • Public scandals erode people’s trust in social media
  • Public scandals erode people’s trust in social media
    Susanne Nilsson (2017) ©
SIGNAL

Public scandals erode people’s trust in social media

Research shows 40% of people deleted at least one social media account in the year up to 2017, due to growing concerns over privacy violations and the proliferation of sponsored content. However, this shift in attitudes has yet to translate into an actual user backlash against social media.

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