There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.

While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?

The 2016 US election raised concerns that, when it comes to leadership, there is one standard for men and another for women. A study from Tulane University suggests that women are judged more harshly as leaders – particularly for failing to display traditionally female traits.

On International Women's Day, a brass statue appeared on Bowling Green Park in New York. The 'Fearless Girl' is a defiant symbol of female leadership, ambition and strength in the face of the aggressive, hyper-masculine 'Charging Bull' that stands on Wall Street.